Campaigns

Role: creative direction, copywriting, illustration, imaging/retouching and graphic design

Culprit®

An outdoor company well-known in the industry for a particular stylized lure that had produced the majority of its sales for decades, needed to garner support from current customers and appeal to a new age of modern angler with a super line-up of fresh and relevant lure designs— heavy featuring the new product in each ad. 

Spotlight Trade Ads

Social Images

shakin-neko-craw
XMAS-9