With more than 35 years of experience in the creative industry, I specialize in outdoor writing, branding, social media content creation, print/web design, ambassador team building and responsive social media campaigns. My journey has been marked by a passion for the outdoors, bringing unique and engaging solutions for a wide range of sportfishing brands.
Since 1993, I have been the driving force behind @OutdrzByDesign, delivering award-winning writing, design, illustrations, and marketing for outdoor venues. My work encompasses brand development, corporate identity, strategic social media content creation, ambassador team building, photography+video, and website development including design, creating content and ongoing maintenance.
Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!
Critical Skills; Video Editing/Producing, Brand Development, Marketing Strategy, Graphic Design, Art Direction, Illustration, Logo Design, Product Marketing, Public Relations, Social Marketing, Responsive Email, Business Planning, Website Design, Print Design, Media Planning & Strategy, 3D & Animation.
Budget reporting and presentations using Acrobat, Microsoft programs and Google Docs.
2B Fishing Rods • ABC Bus, Inc. • Aluminum Building Systems • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ABB ASEA Brown Boveri • Bell Ceramics • Beaver Dam Ice Fishing • Bead Lures • Bombshell Lures • Brew City Marine • Bridgeport Diamond Jigs • Busch Light Anheuser-Busch • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Elliott Rods • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kastmaster® • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Little Cleo® • Lake Wales Dental • Lew Childre Rods & Reels (Lew’s) • “Little Stinker” Catfish Lures • Lowe’s Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Mid Florida Metal Roofing Supply • Moonshine Lures • Neal J. Blaher Law Office • O’Hara’s Auto Restorations • Paladin Fishing (Germany) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red’s Market Produce • Reef Runner Lures • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sport Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Two Brothers Innovations • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. Caribe / Cape Red Textiles / Delmar Vedelnis Distributing (Puerto Rico) • Uncle Josh® • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wayne Automatic Fire Sprinklers : Wheeled Coach Industries • White Aluminum • Woodies Rattlers
The Horace Carter Award
Florida Outdoor Writers Association (FOWA) 2016
Excellence in Craft Award – Florida Outdoor Writer Association
FOWA 2014 Corporate/Tourism Self Promotion, Website
Excellence in Craft Award
FOWA 2012 Corporate/Tourism/Self Promotion, Website
Excellence in Craft Award
FOWA 2011 Corporate/Tourism/Self Promotion, Website
Florida Public Relations Association Golden Image Awards
Fishing Secrets, Central Florida’s Polk County “Bass Capital of the World”
The Florida Print Awards
Printing Industries of Florida “Best of Category,” Product Catalog
National OZZIE Award of Excellence
Folio Magazine (NYC) “Best Overall Design,” Product Catalog
American Advertising Federation Club
4th Dist. Am. Adv. Fed., Inc. Gold ADDY, TV Commercial
Manufacturers Advertising & Marketing Industry Awards
MAMi (9) “Best of Category” + “Best of Show” – Print Media
The European Fishing Tackle Trade Exhibition – Paris, France 2012
Commended “Best of Show Reel Category
China Fish Trade Show – Beijing 2012
Best of Category Reel & Lure Best of Show Reel
China Fish Trade Show – Beijing 2011
Best of Category Reel & Lure
China Fish Trade Show – Beijing 2010
Best of Category Fly Fishing Reel & Lure
Best of Show Reel
Sportfishing Expo
Tackle Times Daily News, Las Vegas, NV – Best of Show Packaging
UI/UX – Introduction User Experience Design
Georgia Tech, Certified Course – October 2020
UX Foundations: Multi-device Design
LinkedIn – 2019
UX Research for Agile Teams
LinkedIn – 2019
@LilRascalsDogRescue
Lil Rascals Dog Rescue is an all-volunteer, non-profit dog rescue in Central Florida that began for the same reason many others begin their rescue missions. There is a need in every community, in every town, city and country to help those who have no voice: the abused, abandoned and neglected dogs of this world. We are here to help save these dogs in need, rehabilitate them and then help them find their forever homes.
@RescueMeOrlando
“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, @OutdrzByDesign, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.”
