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Award-winning Outdoor Writer, Creative Director, Illustrator, and Marketing Professional
Specializing in Sportfishing & Outdoor Recreation
Mount Dora, Florida
Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!
Welcome to my portfolio!
With more than 35 years of experience in the creative industry, I specialize in branding, social media, print/web design, team building and responsive digital media campaigns. My journey has been marked by a passion for Sportfishing & the Outdoor Recreation industries, bringing unique and engaging solutions to a wide range of international clients and national brands.
Professional Journey
Since 1993, I have been the driving force behind @OutdrzByDesign, delivering award-winning design, illustration services, and marketing development for clients ranging from large corporations to mid-size businesses. My work encompasses brand development, corporate identity, strategic digital media consulting, business planning and strategy.
2B Fishing • ABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ABB – ASEA Brown Boveri • Bell Ceramics • Beaver Dam Ice Fishing • Bead • Bridgeport Diamond Jigs • Bombshell Lures • Busch Light – Anheuser-Busch • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Elliott Rods • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew’s) • “Little Stinker” Catfish Lures • Lowe’s Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Mid Florida Metal Roofing Supply • Neal J. Blaher Law Office • O’Hara’s Auto Restorations • Paladin Fishing (Germany) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red’s Market Produce • Reef Runner Lures • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sport Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Two Brothers Innovations • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. Caribe / Cape Red Textiles / Delmar Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers
Florida Outdoor Writers Association (FOWA) 2016
FOWA 2014 Corporate/Tourism Self Promotion, Website
FOWA 2012 Corporate/Tourism/Self Promotion, Website
FOWA 2011 Corporate/Tourism/Self Promotion, Website
Fishing Secrets, Central Florida’s Polk County “Bass Capital of the World”
Printing Industries of Florida “Best of Category,” Product Catalog
Folio Magazine (NYC) “Best Overall Design,” Product Catalog
4th Dist. Am. Adv. Fed., Inc. Gold ADDY, TV Commercial
MAMi (9) “Best of Category” + “Best of Show” – Print Media
Commended “Best of Show Reel Category”
“Best of Category Reel & Lure” “Best of Show Reel”
“Best of Category Reel & Lure”
“Best of Category Fly Fishing Reel & Lure” “Best of Show Reel”
Tackle Times Daily News, Las Vegas, NV – “Best of Show Packaging”
Georgia Tech, Certified Course – October 2020
LinkedIn – 2019
LinkedIn – 2019
@RescueMeOrlando
“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, @OutdrzByDesign, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.”
