Writer | Designer | Illustrator
Sportfishing & Outdoor Recreation
Mount Dora, Florida

Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!

Marketing Director by trade . . . writer, designer and illustrator by choice.

Team leader and builder, 35+ years experience in all phases of marketing for mid-size to large companies.

Known as the “Fixer” for the impossible jobs!

Independent Writer and Creative Director: UI UX | Social Media | Print & Web | E-commerce | Responsive Email | Illustration | Branding | Video Producer & Editor 

International experience servicing U.S. and worldwide brands. An exclusive career in writing, design and marketing serving a wide range of industries, markets and clientele . . . specializing in the Sportfishing & Outdoor Recreation industries. Expert level of proficiency in outdoor copywriting and the Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dimension and After Affects. Reporting and presentations using Acrobat, Microsoft Suite programs, Google Docs and more.

Clients Past & Present

clients-past-and-presentABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ABB – ASEA Brown Boveri • Bell Ceramics • Beaver Dam Ice Fishing • Bead – Bridgeport Diamond Jigs • Bombshell Lures • Busch Light – Anheuser-Busch • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew’s) • “Little Stinker” Catfish Lures • Lowe’s Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Mid Florida Metal Roofing Supply • Neal J. Blaher Law Office • O’Hara’s Auto Restorations • Paladin Fishing (Germany) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red’s Market Produce • Reef Runner Lures • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sport Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. Caribe / Cape Red Textiles / Delmar Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers


The Horace Carter Award

Florida Outdoor Writers Association (FOWA) 2016
The Horace Carter annual award was created to recognize outstanding service to the Florida Outdoor Writers Association by any member of the organization. The award was given to Mike & Pam Richards in 2016 for their many contributions to the organization. 

Excellence in Craft Award - Florida Outdoor Writer Association

FOWA 2014 Corporate/Tourism Self Promotion – Website

Excellence in Craft Award

FOWA 2012 Corporate/Tourism/Self Promotion – Website 

Excellence in Craft Award

FOWA 2011 Corporate/Tourism/Self Promotion – Website

Florida Public Relations Association Golden Image Awards

“Fishing Secrets” Central Florida’s Polk County “Bass Capital of the World”

The Florida Print Awards

Printing Industries of Florida  “Best of Category” Central Florida Press – Product Catalog

National OZZIE Award of Excellence

Folio Magazine (NYC) “Best Overall Design” – Print Media

American Advertising Federation Club

4th Dist. Am. Adv. Fed., Inc.  Gold ADDY – TV Commercial

Manufacturers Advertising & Marketing Industry Awards

MAMi  (9) “Best of Category” + “Best of Show” – Print Media

Industry Team
Product Awards

The European Fishing Tackle Trade Exhibition

Paris, France

2012 Commended “Best of Show Reel Category”

China Fish Trade Show - Beijing 2012

“Best of Category Reel & Lure” “Best of Show Reel”

China Fish Trade Show - Beijing 2011

“Best of Category Reel & Lure”

China Fish Trade Show - Beijing 2010

“Best of Category Fly Fishing Reel & Lure” “Best of Show Reel”

Sportfishing Expo

Tackle Times Daily News, Las Vegas, NV 

“Best of Show Packaging”

Recent Licenses &

UI/UX - Introduction User Experience Design

Georgia Tech, Certified Course – October 2020

UX Foundations: Multi-device Design

LinkedIn – 2019

UX Research for Agile Teams

LinkedIn – 2019


Outdoor Writing • Sales Presentations • Video Editing/Producing • Adobe After Effects • Brand Development • Marketing Strategy • Graphic Design • Art Direction • Illustration • Logo Design • Product Marketing • Public Relations • Social Marketing • Responsive Email • Business Planning • Copywriting • Website Design • Print Design • Media Planning & Strategy • 3D & Animation




“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, Miekel Design, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.”

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