Role: creative direction, copywriting, illustration, imaging/retouching and graphic design

Sea Guide®

Sea Guide debuts in the U.S. for their first ICAST trade show, offering a product portfolio of more than 50,000 items. We classified products at three levels including ZEUS Premium, HERO Hi-grade and ATLAS Performance grades to clarify to their customers the performance level and the price point they can expect from the many different component offerings.

Cast Away Digital Sales Presentation (Concept) 2021

Sea Guide Cast Away Prt 1
Sea Guide Cast Away Prt 2
Sea Guide Cast Away Prt 3
Sea Guide Discover prt2
Sea Guide Discover prt3
Sea Guide Conquer prt1

Print Catalog Coded Hang Tags (2015)

Quick-start Guide

A supplemental pamphlet was developed in coordination with the main catalog, providing newer customers a quick-start guide to the basic components and how SeaGuide identifies, tests and categorizes its vast array of fishing rod components.

Master Catalog

Using a horizontal print format to fit the product/illustration/chart sequencing format for each item throughout the product line, product tags and color page headers were developed to designate the good, better and best range of SeaGuide retail products.