Mount Dora, Florida
Award-winning Outdoor Writer, Creative Director, Digital Illustrator and Marketing Professional
Specializing in Sportfishing & Outdoor Recreation
Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!
Welcome to my portfolio
With more than 30 years of experience in the creative industry, I specialize in branding, social media, print/web design, team building and responsive digital media campaigns. My journey has been marked by a passion for Sportfishing & the Outdoor Recreation industries, bringing unique and engaging solutions to a wide range of international clients and national brands.
Professional Journey
Since 1993, I have been the driving force behind @OutdrzByDesign, delivering award-winning design, illustration services, and marketing development for clients ranging from large corporations to mid-size businesses. My work encompasses brand development, corporate identity, strategic digital media consulting, business planning and strategy.
Florida Outdoor Writers Association (FOWA) 2016
FOWA 2014 Corporate/Tourism Self Promotion, Website
FOWA 2012 Corporate/Tourism/Self Promotion, Website
FOWA 2011 Corporate/Tourism/Self Promotion, Website
Fishing Secrets, Central Florida’s Polk County “Bass Capital of the World”
Printing Industries of Florida “Best of Category,” Product Catalog
Folio Magazine (NYC) “Best Overall Design,” Product Catalog
4th Dist. Am. Adv. Fed., Inc. Gold ADDY, TV Commercial
MAMi (9) “Best of Category” + “Best of Show” – Print Media
Commended “Best of Show Reel Category”
“Best of Category Reel & Lure” “Best of Show Reel”
“Best of Category Reel & Lure”
“Best of Category Fly Fishing Reel & Lure” “Best of Show Reel”
Tackle Times Daily News, Las Vegas, NV – “Best of Show Packaging”
Georgia Tech, Certified Course – October 2020
LinkedIn – 2019
LinkedIn – 2019
@LilRascalsDogRescue
Lil Rascals Dog Rescue is an all-volunteer dog rescue in Central Florida that began for the same reason many others begin their rescue missions. There is a need in every community, in every town, city and country to help those who have no voice: the abused, abandoned and neglected dogs of this world. We are here to help save these dogs in need, rehabilitate them and then help them find their forever homes.
Photo credit: @thedographerofficial
@RescueMeOrlando
“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, @OutdrzByDesign, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.”
